All 18 was built from two things that have shaped my life: performance and golf.
Before starting All18
I spent most of my life as a professional off-road motocross racer. Training, nutrition, and taking care of my body were never optional — they were part of competing at the highest level. I learned early on that the food you put into your body directly affects performance, focus, endurance, and recovery.
Through all of those years
golf was always my outlet. It was the place I went to slow down, compete with friends, and enjoy being outside from sunrise to sunset. But the more I played, the more I realized something didn’t make sense: golfers were fueling long rounds with candy bars, sugary snacks, and protein bars filled with ingredients I would have never accepted as an athlete.
That’s why I started All18.
Real Ingredients. Real Results.
I wanted to create a bar made with the same standards I believed in while competing — real ingredients, balanced nutrition, and fuel that actually helps you feel good through all 18 holes. Every bar is built with a purposeful balance of protein, carbohydrates, and healthy fats to provide steady energy without the crash. We keep our bars seed oil free, naturally sweetened, and made with ingredients you can recognize and trust.
But All18 is about more than performance.
This brand isn’t just for pros, scratch players, or country club regulars. It’s for every golfer who plays because they love the game. The golfers squeezing in nine holes after work. The weekend foursomes. The early morning tee times. The players who stay out until the sun goes down and always try to sneak in one more round.
As a family-owned business, we care deeply about what goes into every bar and the community we’re building around the game. Our goal is simple: make better fuel for golfers who love being out there as much as we do.